A listing in the Gopher online business directory may be just the break a small business owner needs. Most business owners know that taking their company online is the next logical step if they haven’t already done that. And even for business owners who already have a website, a listing in the directory can mean a big difference in the size of their customer base.
Hundreds of thousands of people each year use the Gopher directories, including the specific directories for places like Auckland, hoping to find local business to provide the service they need. Business owners of any size would be wise to become a part of such a cost-effective means of advertising.
Social Networking for Business Success
One way Gopher is connecting its clients with their customers is through the Gopher.co.nz Facebook page. Like all of Gopher resources, the social media pages it runs are about supporting the growth of smaller businesses. They are also a great example of how to take a business to new customers in new ways.
The Gopher.co.nz Facebook site promotes many small businesses through its giveaways as well as its helpful business strategies and industry tips. These include ways to optimize sites and content for search engines as well as pitfalls to avoid when designing a website.
Gopher ensures that the companies it represents in its directories are easy for consumers to find. By having separate but connected directories for Auckland and various areas of New Zealand, the company ensures that customers are connecting to businesses as close to them as possible.
The Gopher.co.nz Facebook site is a good place for small businesses to start getting advice on how to make the most of their online presence. But it is also a way to connect with customers in exciting ways. Social media plays no small part in the modern online marketplace. In fact, it works almost as free advertising as visitors to the page often share with their friends their experiences with the companies they encounter.
Making the Most of Resources
The Gopher.co.nz Facebook site serves as a great example to aspiring business owners and growing companies how to make the most of social media efforts. There are companies who squander their social media pages or simply mismanage them, but Gopher seems intent to regularly update their pages with articles that are more than simply self-promotion.
The company also integrates the social media pages into their directories, ensuring people can connect and share the information and companies that they want to know about faster and more conveniently than ever before. This integration is a good thing for small companies. It means that their place in the directory is connected to a much larger network of contacts than just those people who use the directory itself.
The Gopher.co.nz Facebook site does more than allow people to simply “like” the Gopher site. It serves to connect business and the customers who need them in an overarching network that is a valuable tool for both customers and businesses alike.